Exadel partners with media and entertainment companies to help them profit from the emerging trend toward digital consumption while maintaining their current revenue streams and reducing costs. Our clients turn to us for harnessing the latest in technological innovation to gain a competitive edge, including content discovery, audience measurement, and responsive design to ensure the best user experience across an increasing number of digital channels.
We have experience across all sectors of the media and entertainment industries, including TV networks, broadcasting companies, streaming providers, content distributors, advertising networks, and publishers.
Exadel consultants can help with a range of projects, including:
Exadel helped a major TV network automate the pricing and scheduling for digital advertising by developing a new pricing tool. The development of this tool allowed the TV network to replace numerous Excel spreadsheets with a single tool to more quickly and efficiently create business proposals.
Exadel helped Nielsen make its national and local ratings more readily available to its customers. These customers can use an app on their iPhones and iPads to visualize and filter the ratings data that is stored on a cloud-based server.
Exadel was instrumental in developing a geo-based advertising system across a series of WiFi nodes in public spaces that offer free Internet access. After connecting, the user is required to view sponsored geo-based advertising and then they can use the available WiFi. The geo-based advertising shows users the nearest point on a map where they can purchase advertised goods or services.
Exadel produced a search system for Grothe Technology that performs essential searching and booking functions for top-end travel booking clients.