How Machine Learning Will Make Social Media Management Smarter

As the importance of social media continues to increase, especially in terms of brand management and customer engagement, companies have had to employ new strategies and technologies to better understand consumer behavior and sentiment. In-house or agency-based social...
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What Are Beacons and Why Do They Matter to You?

Sep 29, 2016
Walk through an airport or a shopping mall and you may notice little pieces of information popping up: “Flight delayed at gate G5”; “Stop into our shop right now and receive up to 20 percent off your order”; etc. Did you sign up for those notifications? Most likely...
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