Business today is driven by digital marketing technology—enabling data acquisition for clean and accurate insights into behavior, personalization, user experience, and the customer journey to the brand.
Exadel Digital Marketing Technology Solutions help the world’s top brands develop and implement leading-edge digital marketing programs designed to drive actionable results. From back-end platform development and infrastructure services to solutions for big data, conversion funnels, footprint authentication, and predictive analytics, Exadel empowers digital marketing with solutions and platforms, including Adobe Marketing Cloud and Experience Manager, that drive better business.
- Deep know-how in Digital Marketing Technology with an emphasis on AEM, including Content Management, Asset Management and Digital Forms
- Proven real world experience developing sophisticated sites based on Adobe Marketing Cloud
- Value added productivity tools that increase the productivity of implementation teams
- Site architecture, design and development
- Legacy site migration to AEM
- Site audit/renew/upgrade
- Site support and maintenance
Exadel implements and supports powerful solutions through partnerships such as Adobe Marketing Cloud and Experience Manager (AEM) for digital program management, data services, authentication, and reporting for high performing digital marketing programs.
developed by Exadel
Value Added Tools
AEM Authoring Toolkit
A Java-based set of tools (Maven plugin, annotations and utility classes) for an automatic yet versatile and extendable generation of UI elements for AEM authors. The toolkit focuses on providing a next-gen authoring experience in Adobe’s modern Coral UI-powered environment.
Smart Web Components Library
The Library contains flexible and lightweight core components and helpers like carousels, dropdowns, responsive images, embedded-videos, etc.
It simplifies and speeds up the development of components as the logic is pre-built inside the component library and improves code quality by standardizing the approach. Component performance is improved as core components are optimized for performance. The Library components are universal and can be used in simple lightweight pages as well as complex SPA applications based on Angular or React frameworks.
Static UI Ecosystem
The Static UI Ecosystem provides a templatized component based structure for AEM projects allowing authors to jump-start the development of new projects consisting of pages with similar component structures. The ecosystem allows for rapid preview of static components during UI/UX design and before integration with the back-end. Over it helps keep the project structure well-organized.
Website Regression Automation Framework
The framework helps to automate the regression testing of Websites fully or partially. It provides a set of predefined checks as well as a flexible interface for the additional tests specific for the product where it’s integrated.
QA Engineers can be involved in the creation of automated regression tests, and overall it improves the quality and speed of testing while reducing the cost.
AEM Query Tool
A convenient tool for SQL2 query generation which can be used by developers and less technical AEM users who do not have extensive experience with SQL2 syntax. The tool is designed to simplify the AEM development process and can identify and minimize SQL2 coding mistakes and typos.
The query generation process is made easy with the set of ui widgets available for query construction.
Solution based on the AEM tool
As a participating vendor, Exadel is in charge of the website architecture, developing the backend and frontend, implementing the test strategy, and conducting test engineering. The solution is based on the Adobe Experience Manager (AEM) tool.