National Consumer Panel (NCP) is an organization that collects data on consumer purchasing behavior. Born out of a partnership between between the two leading longitudinal consumer insights providers in the United States – IRi and Nielsen, NCP uses a sample of U.S. consumers to study in order to empowers brands with actionable consumer data.
They have a panel made up of approximately 1,500 participants who are rewarded for their participation by earning points each time they transmit data to NCP. Historically, NCP loaned each participant barcode scanners that were kept in the individual’s home. When the participant returned from a shopping trip, they would scan each item they purchased and input data (who shopped, where they shopped, etc.). This process was time consuming and tedious. NCP decided they needed a mobile app that would allow participants to scan and input everything while they are shopping in hopes of streamlining the process.
NCP came to Exadel because of our ability to assist with the prototype and proof of concepts. The Exadel Mobile Team worked with NCP to brainstorm the best ideas that fit with their company goals.
Urban Airship – Urban Airship is used for the push notifications that NCP manually pushes to users. These push notifications are initiated based on non-automated processes.
Red Laser – Red Laser is the technology the Exadel Mobile Team used for the barcode scanning that reads the UPCs on the products the participants are purchasing. This makes the process much easier than having each participant manually type in the information.
Flurry/Apps Flyer – These are the analytics tools that were installed for overall usage tracking such as daily uses and number of users. These tools are also used for detailed behavior tracking such as workflow through the app and feature usage.
Exadel developed a mobile app that not only allows participants to easily and conveniently scan items while they shop, NCP can push messages to users through a manual selection process. Another important feature of the app is its offline functionality which allows users to continue to utilize the app in bad or low data connection areas. This has made collecting data easier for the participants and NCP. Additionally, because it replaces scanners, it has cut down on NCP’s hardware costs.